Our Work

Insights

Family Traveller Social Channels (Germany)‍‍‍

After successfully establishing their media brand in the UK offering parents advice and inspiration for incredible family travel, Family Traveller set out to launch a German-language version of their award-winning website targeting the German, Austrian, and Swiss audiences. The new site was to be promoted exclusively via their new German-language social channels with a combination of organic content and social advertising spend.

Social Media

Ongoing Delivery

The key to establishing Family Traveller’s German-language social channels was to develop and implement a strategy, spanning both organic and paid content, to achiev‍‍‍e the key business objectives of audience reach and website traffic.

Management of the channels on a more granular level required a carefully evolved process including:

  • The planning and creation of content tailored to German, Austrian, and Swiss audiences
  • The research and curation of relevant content to be translated into German
  • Native and contextual community management
  • Ongoing monitoring of industry and channel data insights to continuously optimise output for German-language audiences
  • Monthly data analysis and reporting enabling proactive strategy flexes to keep delivery aligned with key objectives

Audience growth of
German social channels
from launch to 20,000+ fans/followers

Monthly average reach
of over 1.2 million

Approx. 25,000 link clicks
per month

collab-ed, an award-winning international creative agency: Family Traveller Social Channels (Germany) Case Study
collab-ed, an award-winning international creative agency: Family Traveller Social Channels (Germany) Case Study
collab-ed, an award-winning international creative agency: Family Traveller Social Channels (Germany) Case Study
collab-ed, an award-winning international creative agency: Family Traveller Social Channels (Germany) Case Study
collab-ed, an award-winning international creative agency: Family Traveller Social Channels (Germany) Case Study

Year: 2016-2017

Our Work

Insights

Contact Us

collab-ed, eine mehrfach ausgezeichnete, internationale Werbeagentur