After successfully establishing their media brand in the UK offering parents advice and inspiration for incredible family travel, Family Traveller set out to launch a German-language version of their award-winning website targeting the German, Austrian, and Swiss audiences. The new site was to be promoted exclusively via their new German-language social channels with a combination of organic content and social advertising spend.
The key to establishing Family Traveller’s German-language social channels was to develop and implement a strategy, spanning both organic and paid content, to achieve the key business objectives of audience reach and website traffic.
Management of the channels on a more granular level required a carefully evolved process including:
Audience growth of
German social channels
from launch to 20,000+ fans/followers
Monthly average reach
of over 1.2 million
Approx. 25,000 link clicks